Blog Entry # 5.4 - TVA PSA 3

Campaign Title: Public Transportation Takes us There

Advertisement Title: Go Green. Go Public.

Web Address:http://www.publictransportation.org/contact/go_green/default.asp

What was the target audience of the PSA?

For people that want to go green, but still live their life normally.

What social benefit was promoted by the PSA?

The social benefit that was promoted was that there is different ways of going green, without going to extremes.

What was the “tag line” of the PSA?

Go Green. Go Public

What organization sponsors this PSA?

Describe what is shown/happens in the PSA

In the PSA a a woman's quote is being shown and she says that she went green by not showering, but she lost her boyfriend.

Describe what makes this PSA memorable.

This PSa is Memorable because of the way she is presented and the things she is doing to go green.

Blog Entry # 5.3 - TVA PSA 2

Campaign Title:Truth

Advertisement Title: Customer Service

Web Address: http://www.thetruth.com/videos/customerService.cfm

What was the target audience of the PSA?

For people who are smokers

What social benefit was promoted by the PSA?

The social benefit that was promoted was to know the facts of smoking

What was the “tag line” of the PSA?

The tagline was " DO you have what it takes to be a tobacco exec"

What organization sponsors this PSA?

Describe what is shown/happens in the PSA.

In the PSA the tobacco exec asks the person that is being interviewed, what will they do if one of their users says they have been hospitalized because of their products.

Describe what makes this PSA memorable.

This PSA is memorable because even though the woman is trying to make a good impression on her interview, he is being given a hard question the answer.

Blog Entry # 5.6 - Bibliography

1. " Welcome to the Vermont Agency of Human Services (AHS) — Agency of Human Services ." Welcome to the Vermont Agency of Human Services (AHS) — Agency of Human Services . N.p., n.d. Web. 23 Mar. 2010. .
2. Camarota, Steven A.. "Center for Immigration Studies." Center for Immigration Studies. N.p., n.d. Web. 23 Mar. 2010. .
3. Camarota, Steven A.. "Immigrants in the United States, 2007: A profile of America's Foreign-Born Population | Center for Immigration Studies." Center for Immigration Studies. N.p., n.d. Web. 23 Mar. 2010. .
4. Le, Huong. "The importance of diversity to the American society - by Huong Le - Helium." Helium - Where Knowledge Rules. N.p., n.d. Web. 23 Mar. 2010. .

Blog Entry #5.5 - Issue Research

1. Are you working alone or in a group? If you are working in a group, who are your group member(s)?
I am working in a group. My group members are An-Kheia Tomer, and Raven Williams.

2. What social issue have you been assigned?

The social issue that I have been assigned was Accepting Differences (Diversity)

3. In order to develop an effective PSA you must feel a personal connection to the social issue that you are addressing. What does this social issue mean to you?

This social issue means a lot to me because I am from a different country and I feel that all types of cultures so learn about each others customs and accept them.

4. What group(s) is/are affected by your assigned social issue? There is no specific group that is affected by this issue, it affects everyone because each person belongs to a different diversity.

5. What potential negative impact can this issue have? A negative impact this issue can have is that some people will be apposed of allowing different types of cultures into their lives.

6. What research (statistics) can you use to support your argument that this is a social issue that needs to be addressed?

a. Agency/Organization List the name of an agency/organization that has been established to address your assigned social issue.
The name of the agency that has been established to address my social issue is called the Vermont Agency of Human Services.

b. What is their complete contact information? (Include web address, phone number and street and/or email address.)

Their phone number is 802-241-2220. The website for this organization is http://humanservices.vermont.gov/

c. Describe how this organization is connected to your social issue.

This organization is connected to my social issue because it is looking out for the rights of people from different diversities.

What steps can be taken to address this issue? (List at least three steps that can be taken.)

a.There should be more programs made to bring people from different cultures together

b. People should be informed with the issues that are going on around them

c. Kids and teens can be thought about this when they are in school

Blog Entry # 5.2 - TV PSA 1

1. Campaign Title: A thin Line

2. Advertisement Title: Tatoo

3. Web Address: http://www.athinline.org/videos/1-tattoo

4. The target audience of the PSA is to teens.

5. The social benefit that was promoted was to stop cyber bulling

6. The tagline was " there is a thin line between words and wounds"

7. The organization the sponsors this PSA is MTV.

8. In this PSA, a teen male is being text all types of mean and inconsiderate things, and he is getting them tattooed to his body, this basically symbolizes how the things he is being said is hurting him.

9. This PSA is memorable because it shows the consequence of cyber bulling and how it affects teens.

Blog Entry # 5.1 - Definitions

1. A public service announcement (PCA) is a type of advertisement that is being given out to the public to inform them on a certain topic, it is nonprofitable.
2. A PCA I have seen in the past is the non smoking advertisement that is telling you to live above the influence, and its mostly referring to young adults.
3. The social benefit that is being promoted by the PCA is to not get peer pressured into smoking.
4. In my own words, a tagline is a time of phrase that is used for advertising.
5. Another famous company is JCPenny and its slogan which is "Every Day Matters"
6. A social issue I feel strong about is second hand smoking. I cont feel smokers should smoke, but the fact that they are harming others because of their decision is just not right.
   

Blog Entry #4.7 - Final Poster

Blog Entry #4.6 - Week 3