Blog Entry # 5.1 - Definitions

1. A public service announcement (PCA) is a type of advertisement that is being given out to the public to inform them on a certain topic, it is nonprofitable.
2. A PCA I have seen in the past is the non smoking advertisement that is telling you to live above the influence, and its mostly referring to young adults.
3. The social benefit that is being promoted by the PCA is to not get peer pressured into smoking.
4. In my own words, a tagline is a time of phrase that is used for advertising.
5. Another famous company is JCPenny and its slogan which is "Every Day Matters"
6. A social issue I feel strong about is second hand smoking. I cont feel smokers should smoke, but the fact that they are harming others because of their decision is just not right.