Campaign Title:Truth
Advertisement Title: Customer Service
Web Address: http://www.thetruth.com/videos/customerService.cfm
What was the target audience of the PSA?
For people who are smokers
What social benefit was promoted by the PSA?
The social benefit that was promoted was to know the facts of smoking
What was the “tag line” of the PSA?
The tagline was " DO you have what it takes to be a tobacco exec"
What organization sponsors this PSA?
Describe what is shown/happens in the PSA.
In the PSA the tobacco exec asks the person that is being interviewed, what will they do if one of their users says they have been hospitalized because of their products.
Describe what makes this PSA memorable.
This PSA is memorable because even though the woman is trying to make a good impression on her interview, he is being given a hard question the answer.
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